Omaha Performing Arts has $47.6 Million Annual Economic Impact

Nov 2, 2018, 11:48 AM by Kelly Bartnick

Newest Study Shows Continued Growth and 100% Increase Over Previous Years

Omaha Performing Arts (OPA), has almost a $48 million annual economic impact and an accumulated impact of more than $300 million over the past seven years, according to the organization’s most recent economic impact study.

“The fiscal impact of $47.6 million was the largest recorded and a 100% increase since we began the studies in 2007,” Joan Squires, OPA president said. “The performances and shows we present are contributing significantly to the economic vitality of the City of Omaha, Douglas County and the State of Nebraska. Our patrons not only buy tickets, they also dine out before shows, use parking facilities, stay in hotels and benefit our economy.”

“Omaha Performing Arts is on a trend of rising impact,” said Dr. Eric Thompson, professor of economics, University of Nebraska-Lincoln who conducted the study. “The fiscal impact was 13.5 percent larger in real (inflation-adjusted) terms than the previous high year of 2016.”

The study used four areas to review economic impact: OPA operations, capital investment and off-site audience and performer spending.

Key findings:

  • Of the 223,000 tickets OPA sold in 2016, 48% were purchased by patrons outside Douglas County and 18% by patrons from outside Nebraska;
  • Non-staff labor hired by Omaha Performing Arts assisted with various performances creating an economic impact of $15.15 million and nearly 600 workers. This
    compares favorably with the three previous studies for the organization covering 2007 through 2016;
  • Tax revenue was $1.682 million – comprised of $1.196 million in taxes paid to the State of Nebraska and $486,000 in taxes paid to Douglas County. This compares to $288,000 that OPA received in funding from government sources during the same period;
  • Four million people have attended events at the Holland Performing Arts Center and the Orpheum Theater in the past 13 years;
  • For the first time, information on Omaha Performing Arts’ extensive educational and outreach programs was included in the study. One such program, the Nebraska High School Theater Academy, had 7,000 students in 78 schools participating statewide in fiscal 2017/2018 and this number continues to grow annually.

“Through these broad-reaching community activities in the Holland and the Orpheum and in schools and other locations Omaha Performing Arts was pleased to bring the arts to 100,900 adults and children last year,” Squires said. “We have partnered with Disney Musicals in Schools, Carnegie Hall’s Musical Explorers, Jazz at Lincoln Center’s WeBop and with the Broadway League for the Nebraska High School Theater Academy to reach a wide spectrum of students across the state.”

Squires continued, “Omaha Performing Arts is dedicated to creating vibrant arts and entertainment experiences in Omaha and throughout the region. We are recognized for our cultural contributions to the quality of Nebraskans’ lives, but we also know that it’s important we quantify the financial impact our activities have on the region.”
This independent study, like the three preceding, does not include constituent group usage by the Omaha Symphony and Opera Omaha.

The Annual Economic and Fiscal Impact of Omaha Performing Arts on Douglas County and the State of Nebraska, the 2018 Update is the fourth commissioned by the Board of Directors of Omaha Performing Arts. The previous study covered fiscal 2016 with comparisons to the first-year study that covered the five-year period 2007 to 2011 with an update in 2014.

Recent artists and productions presented by Omaha Performing Arts have included WICKED, WAITRESS, THE SOUND OF MUSIC, THE KING AND I, Piano Guys, Odd Squad, Wild Kratz, Moscow Festival Ballet, Lindsey Stirling, Tiffany Haddish, Dr. Neil deGrasse Tyson, Alvin Ailey Dance Theatre II, Cécile McLorin Salvant and many more.

Click Images Below for a Summary

Economic and Fiscal Impact 2018 - Executive Summary - FINAL_Page_1

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